Marketers can zoom from evaluating high-level views of performance and journey relationships, to optimizing messages and connecting new journeys in a single, unified visual interface.
New visualizations in Airship Journeys condense sprawling branches of today’s journey tools into single cards that offer at-a-glance views of goal-based performance, enabling marketers to evaluate journey relationships and connect new ones to advance other goals. (Graphic: Business Wire)
In a few clicks, marketers can go from high-level views of Journey performance and relationships to viewing metrics by message and modifying the multichannel sequences that make up each Journey. (Graphic: Business Wire)